Who we are
Our website address is: https://beherd.ca.
What personal data we collect and why we collect it
This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. We use your Personal Information only for providing and improving the Site, as well as a means to follow up with you when contacting us through a contact form, making a purchase or opting in to receive communications, news, updates and more. By using the Site, you agree to the collection and use of information in accordance with this policy.
We may collect the following data about you:
- Your name
- Your email address
- Your phone number
- Your business name
- Any personal data you post on our website
- Data about how you use our website
- Technical data such as your IP address, details about your browser, length of visits to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website
Our backup plugin tracks dates, times and actions of successful and unsuccessful backups and remote data transfers. This is stored to help make the plugin better and assist with troubleshooting problems.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
For information on our Cookie Policies, please see this page. If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
Google Adwords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (Google).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook).
These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
You can also deactivate the custom audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log into Facebook.
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com.
Who we share your data with
We partner with third parties including Mailchimp, Facebook, Instagram, LinkedIn, Pinterest, Google, Elegant Themes (Bloom, Monarch), Paypal, and All in One SEO to provide specific services. When the user signs up for these services, we will share names or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.
Also, we share your data with partners who help us provide and improve our products and/or services as follows. We also impose strict restrictions on how our partners/vendors can use and disclose the data we provide. Your information is likely to be available to various extent to those who support our business (and their subcontractors) including:
- Our web developers (access only)
- Technical infrastructure hosts (data)
- Our advertising and/or newsletter providers (data including email addresses)
- Our online payment service (data)
- Email provider (data)
- Analytics provider (anonymous data) – Google Analytics, etc.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Backups are automatically stored on our host and third-party servers (Google).
Your contact information
How we protect your data
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. The computers/servers in which we store personally identifiable information are kept in a secure environment.
This website uses Secure Sockets Layer (SSL) technology to ensure your details are encrypted and securely communicated to us, safe from prying eyes or malicious threats. Secure Sockets Layer (SSL) is a protocol for enabling data encryption on the Internet and for helping website users confirm the owner of the website.
Backup zip files are stored with hashed file names to prevent filename guessing and directory browsing is disabled.
What data breach procedures we have in place
This website is regularly swept for malware and consistently updates its plugins and themes. We receive on-going reports of all attempted logins and access. WordPress provides data erasure. We do not import SEO data into this website but maintain SEO data using only Google Analytics.